A cookie generally is a text file placed on the hard drive of your device by a server of a web page. Cookies usually contains information or material that is later read by the web server that issued the cookie. We have provided the list of cookies below in case you want to know more about each cookie. This list is not comprehensive and gets updated every six months. For delivering cookies, web beacons, tags, and scripts may generally be used in emails or on the website or in emails. It may also be used for counting visits, understanding usage and advertising or marketing effectiveness of a campaign, and for determining if an electronic mail has been opened and thereafter clicked on or not. Our service/analytics providers may on an individual and/or aggregated basis send reports to us based on the use of these technologies.
Cookies used by RELEXA are listed as follows:
Essential Cookies: Essential cookies (first-party cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the website. For example, essential cookies help remember your preferences as you move around the website.
Analytics Cookies: These cookies track information about website visits so we can make improvements and report our performance. For example, we analyze visitor and user behavior to provide more relevant content or suggest certain activities. These cookies collect information about how visitors use the website, which site the user came from, the number of each user’s visits, and how long a user stays on the website. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.
Functionality or Preference Cookies: During your visit to the website, these cookies are used to remember information you have entered or choices you make such as your username, language, or region. They also store your preferences when personalizing the website to optimize your use of RELEXA, for example, your preferred language. These preferences are remembered through the use of the persistent cookies, and the next time you visit the website you won’t have to set them again.
Targeting or Advertising Cookies: These third-party cookies are placed by third-party advertising platforms or networks in order to deliver ads and track ad performance, enabling advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called behavioral, tracking, or targeted advertising) on the website. They may subsequently use information about your visit to show you ads that you may be interested on our website and other websites. For example, these cookies remember which browsers have visited the website.
Other Similar Technologies
Beacons, Pixel Tags, and Clear Gifs are all terms for similar technology that often works in the same way. These small strings of (software) code track events such as when a user visits a page or opens an email. They are used by RELEXA to measure the effectiveness of our email campaigns, deliver more relevant content, and manage advertising for RELEXA’s services. In many instances, beacons, pixel tags, and clear gifs work in conjunction with cookies to function properly, so declining cookies will impair their functioning.